If your Shopify product pages aren’t ranking, you’re missing sales. Most store owners know SEO matters but don’t know where to start. This guide breaks it down. We’ll show you how to edit your product page on Shopify, customize it for better visibility, and use proven SEO strategies to drive traffic and sales.

Know the Anatomy of a Shopify Product Page

Before optimizing, understand what you’re working with. A standard Shopify product detail page includes the following:

  • Product title
  • Description
  • Media gallery
  • Price (and optional discounts)
  • Variants (like size or color)
  • Add to Cart button
  • Reviews
  • Optional custom fields

Shopify lets you customize much of this. Use a Shopify product page builder or dive into the theme editor for advanced changes.

1. Make Product Titles SEO-Friendly

Your title is your first shot at getting found. Use your main keyword, “Shopify product page,” early in the title.

  • Keep it short and descriptive.
  • Add details like size or material only if they help.
  • Avoid symbols or irrelevant words.

Example:
 “Men’s Slim Fit Jeans – Dark Wash”

2. Create Unique Product Descriptions

Search engines hate duplicate content. Never copy and paste from manufacturers. Write original descriptions that include your supporting keywords.

  • Focus on benefits, not just features.
  • Use short paragraphs and bullet points.
  • Address common buyer questions.

3. Customize the Product Page for Conversions

Use tools like PageFly or Shogun to customize product page Shopify layout. Add trust signals, reviews, and custom sections.

Options to Add:

  • Size guide
  • Shipping and returns info
  • FAQs
  • Custom text field (e.g., for engravings or notes)

To do this, use line item properties or Shopify’s built-in options for custom fields.

4. Show Discounts on the Product Page

Clear discounts drive clicks. If you’re running a promo, make it obvious. Here’s how to show discounts on a product page in Shopify:

  • Use compare-at pricing
  • Show percentage saved
  • Add urgency with timers or limited stock

5. Use a Clean, Keyword-Rich URL

Every product page URL should include relevant terms. Avoid auto-generated strings with numbers or vague text.

  • Good Example: /products/custom-leather-wallet
  • Bad Example: /products/1234567890

Set this in the Search Engine Listing Preview in your Shopify dashboard.

6. Add Structured Data for Rich Snippets

Structured data helps Google understand your content. It also unlocks rich results like price, availability, and reviews.

Use the JSON-LD for SEO app to apply schema markup without code. This is one of the easiest wins in Shopify product page SEO.

7. Optimize Images with Keywords

Image SEO often gets overlooked. Every product image should work for your search visibility.

Steps:

  • Rename files before uploading (e.g., leather-wallet-black.jpg)
  • Add keyword-rich alt text (e.g., “black leather wallet with zipper”)
  • Compress images to reduce load time

Speed affects rankings. Use apps like TinyIMG or Shopify’s built-in optimizer to keep pages fast.

8. Add and Optimize Product Variants

If you offer multiple options, use a Shopify drop-down menu on the product page for easy selection. Add Shopify color swatches on the product page to make browsing visual.

Variants also create new opportunities for keywords. Describe each one in the product description or use metafields.

9. Enable Customer Reviews

Customer reviews build trust and add fresh content to your product pages. Google indexes reviews, so they help with SEO.

10. Link to Other Pages Internally

Internal linking helps with both navigation and SEO. Link to other relevant product page Shopify URLs or blog content.

Example:
“Complete the look with our minimalist belt.” (Where minimalist belt is linked to a product or collection page)

Don’t overdo it. One or two internal links per product page is plenty.

11. Remove Clutter That Slows the Page

Some elements hurt the user experience.

For example, many users ask how to remove Shop Pay from Shopify product page. If you’re not using it—or if it’s hurting conversion—go to your settings and turn it off.

The cleaner the page, the better the focus and load time.

12. Make Your Pages Mobile-First

Most buyers shop on phones. Your product page template Shopify must work well on mobile.

Key Focus Areas:

  • Speed
  • Tap-friendly buttons
  • Easy-to-read text
  • Compact image galleries

Test everything on mobile before publishing.

13. Track Your Progress

Use Google Search Console and Google Analytics. Track impressions, click-through rates, and bounce rates.

If something isn’t working, revise. SEO is not a one-time job. Keep testing, learning, and adjusting.

Frequently Asked Questions About Shopify Product Page

Use the Shopify theme editor or edit the Liquid code in your theme files.

Yes. Use line item properties to add custom fields like text inputs or checkboxes.

Yes. Use high-quality images with keyword-rich alt text to boost visibility in image search.

Compress images, use lightweight themes, limit apps, and enable caching for faster load times.

Conclusion

SEO on Shopify starts with the product page. Focus on clean design, strong keywords, fast load times, and real value. Use Shopify tools and apps to control layout, pricing, and custom options.

The more optimized your product pages, the more visible your store becomes. Don’t just hope to rank—build your pages to rank.

Last Updated on April 11, 2025