Instagram has become a powerful sales channel for e-commerce businesses. With over one billion monthly active users, it offers Shopify store owners an opportunity to showcase products and drive sales directly through Instagram Shopping.

By linking Shopify to Instagram, you can:

  • Tag products in posts and stories for seamless shopping experiences.
  • Create a dedicated Instagram Shop for your business.
  • Drive higher engagement and conversions through social commerce.

This step-by-step guide will show you how to connect Shopify to Instagram and start selling in no time.

Step 1: Check Eligibility for Instagram Shopping

Before setting up Shopify on Instagram, ensure that your store meets Instagram’s requirements.

  • Your business must be located in a supported country.
  • You must sell physical products (digital products are not supported).
  • Your Instagram account must be a Business or Creator account.
  • You must comply with Meta’s Commerce Policies.

Check eligibility by visiting this page.

Step 2: Convert Your Instagram to a Business Account

If you are using a personal Instagram account, you will need to switch to a Business or Creator account.

  1. Open the Instagram app and go to your Profile.
  2. Tap Menu > Settings > Account.
  3. Scroll down and select Switch to Professional Account.
  4. Choose Business and follow the prompts.

Connect your Instagram Business account to a Facebook Page to unlock additional features.

Step 3: Connect Instagram to Your Shopify Store

Now that your Instagram account is set up for business, it is time to connect Shopify to Instagram.

  1. In your Shopify Admin, go to Sales Channels > Facebook & Instagram.
  2. Click Add Sales Channel and select Instagram Shopping.
  3. Log in with your Facebook Business Manager account.
  4. Select the Facebook Page connected to your Instagram Business account.
  5. Verify your domain and complete the setup.

Your Facebook Business Manager should have Admin access to link Shopify successfully.

Step 4: Enable Instagram Shopping

After connecting Shopify to Instagram, you need to enable Instagram Shopping to start tagging products.

  1. Open Instagram and go to Settings > Business > Shopping.
  2. Select Shopify as your product catalog.
  3. Submit your account for Instagram Shopping approval, which can take a few days.

You will receive a notification from Instagram once your shop is approved.

Step 5: Tag Products in Instagram Posts and Stories

Once Instagram Shopping is enabled, you can tag Shopify products in posts and stories.

How to Tag Products in Instagram Posts

  1. Create a new post or upload an existing image.
  2. Tap Tag Products before publishing.
  3. Select the product from your Shopify catalog.
  4. Publish the post with product tags.

How to Tag Products in Instagram Stories

  1. Open Instagram Stories and upload an image.
  2. Tap the Sticker icon and select Product Tag.
  3. Choose the product from your Shopify store.
  4. Share your story with a clickable product tag.

Use shoppable carousel posts to showcase multiple products in one post.

Step 6: Add Instagram Shop to Your Shopify Website

If you want to display your Instagram feed on your Shopify store, you can use an app to integrate it.

  1. Go to the Shopify App Store and search for Instagram Feed apps.
  2. Install an app like Instafeed or Socialwidget.
  3. Connect your Instagram Business account.
  4. Customize the layout and embed it on your homepage.

A live Instagram feed helps showcase your latest posts and boost engagement.

Step 7: Promote Your Shopify Store on Instagram

Now that your Shopify products are on Instagram, it is time to drive traffic and increase sales. Here are some of the best strategies to promote your Instagram Shop.

  • Run Instagram Ads to target potential buyers.
  • Collaborate with influencers for product promotions.
  • Use Instagram Reels to showcase products in action.
  • Host Instagram giveaways to boost engagement.
  • Go live with Instagram Live Shopping to feature products in real-time.

Leverage Instagram Insights to track performance and optimize your marketing strategy.

FAQs About Adding Shopify to Instagram

Instagram typically reviews applications within a few days, but it can take up to a week.

Make sure your Shopify catalog is connected, and your Instagram Shop is approved.

Yes, your Instagram Business account must be linked to a Facebook Page to enable shopping features.

Yes, but Shopify integration makes it easier to manage inventory and track sales.

Conclusion: Start Selling on Instagram with Shopify

Integrating Shopify with Instagram is one of the best ways to increase sales, engage with customers, and drive conversions.

Key Takeaways:

  • Ensure your business meets Instagram’s eligibility criteria.
  • Convert your Instagram account to a Business profile.
  • Connect Shopify to Instagram through the Facebook & Instagram sales channel.
  • Tag products in Instagram posts and stories for seamless shopping.
  • Use Instagram ads, Reels, and influencer marketing to boost visibility.

By following these steps, you can successfully add Shopify to Instagram and start selling to your audience today.