Roel Manarang - Enamtila

When to Pause Underperforming Ads on Shopify

Roel Manarang — Mon, 21 Apr 2025 13:42:18 +0000

If you’re running Facebook ads for your Shopify store and you don’t have a pause strategy, you’re making a critical mistake. Facebook won’t stop your ad just because it’s failing—you will bleed budget while the algorithm keeps spending on impressions, clicks, and zero conversions.

You need to act quickly. The longer you wait, the more expensive the lesson becomes.

This isn’t about guesswork. It’s about knowing the signs, understanding the data, and making fast, confident decisions. Below is your no-nonsense framework for pausing underperforming ads before they drain your ROI—and exactly how to rebuild stronger from the pause.

Why You Must Pause Ads Early

Facebook’s algorithm doesn’t care if you’re losing money. If you’re not proactively monitoring ad performance, your Shopify budget gets chewed up in hours. Pausing bad ads early isn’t just smart—it’s mandatory.

Preserves your ad budget
Protects overall account health and data integrity
Lets you pivot quickly to proven campaigns
Keeps your pixel data clean, leading to better optimization

The difference between a profitable store and one that bleeds cash? It’s how fast they react when an ad starts failing.

1. Kill Ads After 1,500 Impressions Without Conversions

If your ad gets 1,500 views with zero sales, it’s a fail. The message, offer, or targeting isn’t landing. Don’t wait longer—pause it, reassess the funnel, and rebuild the campaign with a clearer value proposition and tighter targeting.

No conversions after 1,500 views = hard stop. This volume is enough to judge performance. If no sales happen by then, the ad is misfiring. It could be:

Targeting too broadly or cold
A weak offer or unclear message
Poor landing page alignment

Pause it. Don’t tinker. Rebuild from a better foundation.

2. Pause Any Ad with CTR Below 1%

A CTR under 1% means your ad isn’t grabbing attention. Facebook interprets low engagement as poor quality, raising your costs. Refresh your creative, test new hooks, or improve relevance—then relaunch. But first, pause and stop wasting impressions.

Low engagement signals:

Weak headlines
Bland creative
Poor audience-product fit

Test aggressive hooks. Use better images. Make the offer irresistible. But first—shut it down.

3. Rising CPC? Hit the Brakes

When your cost-per-click climbs steadily, it signals fatigue or poor targeting. You’re spending more for worse results. Pause the ad. Update visuals, change the message, or target a fresh segment before restarting. Don’t let CPC creep ruin profitability.

Causes include:

Ad fatigue (your audience has seen it too often)
Irrelevant targeting
Creative that doesn’t resonate

Stop the ad before the cost spikes. Refresh with bold visuals, stronger benefits, or new copy that commands attention.

4. “Learning Limited” = Learning Nothing. Pause It.

If Facebook marks your ad as “Learning Limited,” it’s stuck and underperforming. Causes include low budget or narrow targeting. Pause it. Duplicate the campaign, adjust the budget or audience size, and let the algorithm optimize with better conditions.

Usually caused by:

Low budget
Narrow audience
Weak conversion path

Duplicate the ad. Change one key element (budget, audience size, or objective). Relaunch with a clean slate.

5. No Results After 5 Days? Pull the Plug.

Five days is enough time to see signs of traction. No clicks, adds-to-cart, or conversions means something’s broken. Don’t wait and hope—pause it. Start fresh with a new angle, better targeting, or a stronger offer to regain momentum.

In today’s algorithm environment, good ads show signs within hours. Five days of silence is a clear signal: something’s broken. Don’t guess. Kill it and pivot.

6. Frequency Over 3? It’s Time to Rotate

If the same audience sees your ad three or more times, fatigue sets in. Engagement drops, and costs rise. Pause the ad, refresh your visuals or message, and expand your audience. Keep content fresh to maintain performance and interest.

Frequency = how many times your audience has seen your ad. Once that number climbs above 3, your ad is losing steam.

Symptoms:

Declining engagement
Rising CPC
Stagnant conversions

People are sick of seeing it. Swap out the creative, refresh your headline, or expand the audience to avoid burnout.

What To Do After You Pause an Underperforming Ad

Pausing stops the bleeding. Now fix what failed. Review your metrics, rebuild creatives with better hooks, refine targeting, and test a stronger offer. Relaunch with a focused plan. Pausing is only useful if you come back with something smarter.

Step 1: Diagnose the Weak Link

Review core metrics—CTR, CPC, CPA, conversion rate. Is the issue ad-side, audience-side, or landing page?

Step 2: Rebuild the Creative

New copy, new image, new format. Consider using user-generated content or a completely different hook. Test early and often.

Step 3: Fix the Targeting

Lookalikes based on high-LTV customers, or warm audiences like past buyers or product page viewers. Avoid broad or cold targeting until you validate the message.

Step 4: Revamp the Offer

Even great ads can’t save weak offers. Add urgency, bundle products, test discounts or risk-reversals like guarantees or free shipping.

Pro-Level Move: Automate Pausing With Rules in Ads Manager

Manually tracking performance every hour is unsustainable. Use Facebook’s built-in rules to pause ads that underperform.

Smart Rules to Set:

Pause if CTR < 0.8% after 1,000 impressions
Pause if CPA exceeds your break-even by 30%
Pause after 5 days with zero conversions

This system saves you time, prevents waste, and keeps your account running lean.

Final Thoughts: Inaction Is What Costs You the Most

Most Shopify brands don’t fail because of bad ads. They fail because they let bad ads run too long.

If your ad isn’t performing by the numbers, it’s not going to magically fix itself. Pausing early protects your budget, maintains data clarity, and gives you the space to create something that actually converts.

Your 3-Step Recovery Plan:

Pause fast — Don’t rationalize a bad ad
Rebuild smart — Focus on messaging, creative, and offer
Launch with intention — Backed by rules and data, not hope

The most profitable stores are ruthless with performance. Be one of them.

The post When to Pause Underperforming Ads on Shopify appeared first on Enamtila.

How to Lower Facebook Ad Costs for Shopify

Roel Manarang — Fri, 18 Apr 2025 12:54:27 +0000

If your Shopify store is bleeding money on Facebook ads, you’re not alone. Many store owners burn through budgets with rising CPCs and stagnant ROAS without understanding why. The truth is, it’s not always about spending less. It’s about spending smarter.

In this no-fluff guide, we’re breaking down performance-driven tactics to reduce Facebook ad costs without sacrificing conversions. Whether you’re just starting or scaling to $100k+ in monthly revenue, these principles will help you cut waste, tighten performance, and unlock real profitability.

1. Ditch Broad Targeting: Focus on Smaller, Warmer Audiences

Cold audiences drain your budget fast. Retarget site visitors, abandoned carts, and email subscribers. Use lookalikes based on past buyers. These groups know your brand and convert at lower costs. Layer in demographics to narrow reach and boost efficiency.

Custom audiences of past buyers and email subscribers
Lookalike audiences based on your best customers (1%–3%)
Website retargeting: people who viewed products, abandoned carts, or initiated checkout

These are the audiences who already know you. They’re cheaper to reach and convert faster—bringing your CPA down without reducing ad quality.

Advanced Tip: Layer demographics (age, location, device) onto warm audiences to fine-tune your reach even more.

2. Maximize Your Relevance Score (Now Called “Quality Ranking”)

High engagement = lower ad costs. Match your creatives to the audience, write sharp headlines, and use eye-catching visuals. Test variations weekly. Better quality scores reduce CPM and boost ROI. Use Facebook’s Ad Diagnostics to troubleshoot performance issues.

Fix your quality score by:

Tailoring creative to each audience segment
Writing scroll-stopping headlines with a clear value proposition
Using high-resolution visuals or short, punchy videos
Running A/B tests on copy, format, and CTA every week

Better engagement = better scores = cheaper ads.

Pro Tip: Use Facebook’s “Ad Diagnostics” to identify whether your ad is underperforming on quality, engagement, or conversion.

3. Create Thumb-Stopping Ads That Get Clicked

Low CTR drives up your CPC. Lead with product benefits, not specs. Use video or motion graphics, social proof, and limited-time offers to grab attention. Test ad formats—carousels and videos often outperform static images for product-based ads.

How to boost CTR:

Start with benefits, not features. Answer: “What’s in it for me?”
Use motion (GIFs or quick-cut videos) to catch the eye
Inject urgency with limited-time offers or scarcity (“Only 3 left!”)
Include social proof (e.g. “Over 10,000 5-star reviews”)

Execution Tip: Test formats. Video often outperforms static images, but carousel ads can work great for product showcases.

4. Fix Your Landing Pages Before You Fix Your Ads

A slow or confusing landing page kills conversions. Ensure it matches your ad, loads fast (especially on mobile), and features a clear CTA. Add trust elements like reviews and guarantees. Facebook tracks bounce rates—bad UX raises your ad costs.

Make sure your landing page:

Matches your ad copy exactly (message consistency is critical)
Loads in under 3 seconds, especially on mobile
Has a prominent, visible CTA above the fold
Uses trust signals: reviews, guarantees, security badges

Facebook tracks post-click behavior. If users bounce quickly, your costs go up. Better UX equals better conversions—and lower spending.

5. Retarget Intelligently with Lower Budgets

Retarget users who showed intent: product views, cart adds, or past purchases. Use smaller daily budgets to avoid fatigue. Dynamic product ads work best—show users exactly what they viewed. Retargeting costs less and converts faster than cold traffic.

High-ROI retargeting audiences:

Viewed product but didn’t purchase
Added to cart but didn’t check out
Purchased once but not recently

Run smaller daily budgets ($5–$15 per audience). These are your most efficient ad dollars—don’t waste them by blasting too many impressions.

Pro Tip: Use dynamic product ads (DPAs) for retargeting. They show users the exact products they viewed.

6. Test the Right Campaign Objectives and Placements

Wrong objectives waste budget. Use “Conversions” over “Traffic” to reach buyers. Test manual vs. automatic placements—Instagram Stories often outperform. Try CBO and ABO to see what works best for your account. Weekly testing improves ROAS and scaling potential.

Smart testing framework:

Traffic vs. Conversions: Start with Conversions. Traffic campaigns attract clickers—not necessarily buyers.
Manual vs. Automatic Placements: Test both, but often Instagram Stories, Reels, and Mobile News Feed drive better ROI.
CBO vs. ABO (Budgeting): Try both. Some accounts perform better with more control via ABO.

Optimization Tip: Don’t set-and-forget. Reevaluate winning ad sets weekly and shift budget accordingly.

7. Use Dayparting to Avoid Ad Waste

Stop running ads when no one’s buying. Use ad scheduling to run only during peak hours. Check analytics to pinpoint top converting times. Shutting down low-activity hours reduces impressions without hurting conversions—saving money daily.

Here’s how to implement dayparting:

In Ads Manager, use ad scheduling within your campaign settings
Analyze peak conversion hours from Facebook or Google Analytics
Run ads only when your audience is active and buying

You’ll instantly reduce wasted impressions and boost efficiency without lowering total conversions.

8. Rotate Creatives Like Clockwork

Stale ads increase costs. Swap headlines, test new visuals, and rotate offers every 10–14 days. Introduce user-generated content or testimonials for authenticity. Regular updates maintain engagement, reduce fatigue, and keep your performance high across campaigns.

Refresh creatives regularly:

Change image angles or background colors
Swap headlines and value props
Test different offer styles (free shipping vs. 20% off)
Introduce UGC or testimonial-based creatives

Set a cadence: Refresh creatives every 10–14 days, depending on audience size.

9. Ruthlessly Exclude Unqualified Audiences

Don’t pay for clicks from people who won’t buy. Exclude recent buyers, non-serviceable locations, and internal traffic. Use analytics to flag behaviors that signal no intent. Cleaner targeting improves data quality and lowers wasted spend.

Exclude:

Recent purchasers (7–30 days)
Countries you don’t ship to
Employees, freelancers, agencies (custom audience match)
Anyone who triggered a refund or chargeback

Data Tip: Use Facebook Analytics or Google Tag Manager to find and eliminate “no-buy” behaviors from your targeting logic.

10. Take Control of Cost Caps and ROAS Targets

Set cost caps to keep your CPA in check. Use minimum ROAS bidding to hit profitability goals. Always apply campaign budget limits to avoid overspending. These controls create predictability and prevent Facebook from overshooting your target spend.

Use these settings for better control:

Cost Cap Bidding: Set your ideal CPA and let Facebook optimize within it
Minimum ROAS Bidding: Tell Facebook your breakeven return (e.g. 2.0x) and optimize for profitability
Daily/Lifetime Budget Limits: Prevent accidental overspending

Smart bidding makes your ad account more predictable—and scalable.

Final Thoughts: You Don’t Need a Bigger Budget—You Need a Better Strategy

Lowering Facebook ad costs isn’t about cutting corners—it’s about increasing precision. When you refine who you target, how you message, where you send traffic, and how you measure success, the algorithm starts to work for you—not against you.

Your Facebook Ad Cost-Cutting Checklist:

Target warm, high-intent audiences
Maximize engagement and CTR
Match landing pages to ad copy
Rotate creatives to fight fatigue
Exclude useless traffic
Use data to set smarter bids and schedules

Start testing, stop wasting, and scale what works.

The post How to Lower Facebook Ad Costs for Shopify appeared first on Enamtila.

10 Shopify SEO Strategies for Beginners

Roel Manarang — Wed, 16 Apr 2025 12:11:45 +0000

You’ve launched your Shopify store—congrats! Now comes the hard part: getting people to find it.

No matter how stunning your design or how brilliant your product, you won’t sell a thing if your site is buried on page 5 of Google. Search Engine Optimization (SEO) is the game-changer. Done right, it drives long-term traffic, reduces your dependency on ads, and helps you build a sustainable online business.

In this ultimate guide, we’ll walk you through 10 powerful yet beginner-friendly Shopify SEO strategies. Each step is actionable, impactful, and aligned with what search engines (and shoppers) actually want.

1. Master the Core of Shopify SEO

Shopify is SEO-friendly out of the box, but don’t get too comfortable—many ranking factors still require your input.

What Shopify does for you automatically:

Generates sitemap.xml and robots.txt files
Ensures SSL security
Uses clean, crawlable HTML

What you need to optimize:

Page titles and meta descriptions
URL structure
On-page content and image alt text
Structured internal linking
Mobile performance

2. Start with Smart Keyword Research (Don’t Wing It)

Keywords are the gateway between your store and your customers. Think of them as the questions people are asking. Your job? Be the answer.

Use these tools to get started:

Google Keyword Planner – great for traffic volume estimates
Ubersuggest – beginner-friendly with SEO difficulty scores
AnswerTheubliPc – shows real search phrases in question form

What to look for:

Long-tail keywords (e.g. “best vegan protein powder for women”)
Buyer intent phrases (e.g. “buy leather laptop bag”)
Low competition + decent search volume

3. Optimize Product Pages First: The Frontlines of SEO

Your product pages are the moneymakers. They’re also the easiest place to win big with SEO.

Here’s a basic product page checklist:

Include your main keyword in the product title
Write a compelling meta description with secondary keywords
Create unique, keyword-rich product descriptions
Use alt text for every product image
Clean up your URLs (e.g. /products/organic-shea-butter instead of /product123)

Why it matters: Search engines prioritize product pages for commercial intent. They’re where shoppers decide to click—and buy.

4. Create a Scalable Site Structure (and Link Intelligently)

Your Shopify store structure isn’t just about aesthetics—it’s an SEO signal.

Best-practice layout:

Homepage → Collections → Products

Blog → Categories → Posts

This hierarchy makes your site easier to crawl and understand. But don’t stop there.

Add internal links:

Link related products to each other
Reference blog posts from product pages (and vice versa)
Create “Collection Hubs” with links to subcategories or bestsellers

Internal linking distributes page authority and keeps users exploring.

5. Optimize for Mobile—Because Google Demands It

Google uses mobile-first indexing, which means it ranks your site based on its mobile version. Not desktop.

Mobile SEO checklist:

Use a responsive Shopify theme
Keep buttons large and menus thumb-friendly
Compress images without losing quality (TinyPNG is your friend)
Run your site through Google’s Mobile-Friendly Test

Slow, clunky mobile pages can tank your rankings and frustrate shoppers.

6. Write Human-Centered Content (That Google Loves, Too)

SEO isn’t about gaming algorithms anymore. It’s about answering real questions better than anyone else.

How to write winning content:

Use conversational language
Break up text with headings, bullets, and images
Focus on user intent—what are they really looking for?

Don’t forget to include semantic keywords—synonyms and related terms—to help search engines understand context.

7. Launch a Blog That Converts

Your blog isn’t just a traffic tool—it’s an SEO multiplier for your entire store.

Smart blog content ideas:

“How to Use [Your Product]” guides
Product comparison posts
Tutorials or industry trends

Why it works:

Helps you rank for long-tail and informational queries
Creates internal linking opportunities to your products
Builds topical authority and trust

Include clear CTAs that lead to your products. For example: “Looking for the best eco-friendly mat? [Check out our bestselling pick here.]”

8. Use Shopify SEO Apps Strategically

Shopify’s app ecosystem can supercharge your SEO, but be selective.

Top recommended SEO tools:

Plug In SEO – site audits, suggestions, metadata checks
Smart SEO – automates meta tags and alt text
JSON-LD for SEO – adds rich snippet markup to product pages

Avoid bloating your site with too many apps—they can hurt page speed and conflict with each other.

9. Track Your SEO Like a Scientist

Data is your best friend in SEO. Set up tracking before you launch campaigns.

Must-have analytics tools:

Google Search Console – track keywords, index status, and errors
Google Analytics – measure bounce rate, session duration, conversions
Shopify Analytics – view traffic sources and sales funnels

Check your data weekly. Identify high-traffic, low-conversion pages and optimize accordingly.

10. Treat SEO Like a Growth Engine, Not a One-Time Task

The best SEO strategy? Consistency.

Here’s a scalable plan:

Keyword Research: Add 5–10 new target keywords monthly
Content Creation: Publish 2–4 blog posts or landing pages per month
On-Page SEO: Re-optimize top-performing pages quarterly
Link Building: Reach out for guest posts or product mentions
Performance Review: Analyze traffic and adjust tactics monthly

Frequently Asked Questions

What’s the quickest way to improve SEO on Shopify?

Start with your product pages. Make sure they have keyword-optimized titles, meta descriptions, and original copy.

Do I need coding skills to succeed in Shopify SEO?

Not at all. Shopify is built for non-technical users. Most tasks can be done with built-in settings or apps.

Can SEO really make me money?

Absolutely. Unlike ads, SEO brings in high-intent shoppers for free. Over time, it has one of the highest ROI of any marketing channel.

Where should I start if I’m overwhelmed?

Pick one section of this guide per day. Start with keyword research and then move to product pages. Progress over perfection.

Conclusion: Start Small, Think Big

Shopify SEO isn’t magic—it’s methodical. The sooner you start, the sooner you’ll see results.

Focus on what matters:

Research your keywords
Optimize your product and collection pages
Create content that connects and converts
Monitor performance and refine regularly

By implementing these 10 Shopify SEO strategies, you’re not just improving rankings—you’re building a long-term, revenue-generating asset.

The post 10 Shopify SEO Strategies for Beginners appeared first on Enamtila.

13 Shopify Product Page SEO Best Practices

Roel Manarang — Fri, 11 Apr 2025 13:32:49 +0000

If your Shopify product pages aren’t ranking, you’re missing sales. Most store owners know SEO matters but don’t know where to start. This guide breaks it down. We’ll show you how to edit your product page on Shopify, customize it for better visibility, and use proven SEO strategies to drive traffic and sales.

Know the Anatomy of a Shopify Product Page

Before optimizing, understand what you’re working with. A standard Shopify product detail page includes the following:

Product title
Description
Media gallery
Price (and optional discounts)
Variants (like size or color)
Add to Cart button
Reviews
Optional custom fields

Shopify lets you customize much of this. Use a Shopify product page builder or dive into the theme editor for advanced changes.

1. Make Product Titles SEO-Friendly

Your title is your first shot at getting found. Use your main keyword, “Shopify product page,” early in the title.

Keep it short and descriptive.
Add details like size or material only if they help.
Avoid symbols or irrelevant words.

Example:
“Men’s Slim Fit Jeans – Dark Wash”

2. Create Unique Product Descriptions

Search engines hate duplicate content. Never copy and paste from manufacturers. Write original descriptions that include your supporting keywords.

Focus on benefits, not just features.
Use short paragraphs and bullet points.
Address common buyer questions.

3. Customize the Product Page for Conversions

Use tools like PageFly or Shogun to customize product page Shopify layout. Add trust signals, reviews, and custom sections.

Options to Add:

Size guide
Shipping and returns info
FAQs
Custom text field (e.g., for engravings or notes)

To do this, use line item properties or Shopify’s built-in options for custom fields.

4. Show Discounts on the Product Page

Clear discounts drive clicks. If you’re running a promo, make it obvious. Here’s how to show discounts on a product page in Shopify:

Use compare-at pricing
Show percentage saved
Add urgency with timers or limited stock

5. Use a Clean, Keyword-Rich URL

Every product page URL should include relevant terms. Avoid auto-generated strings with numbers or vague text.

Good Example: /products/custom-leather-wallet
Bad Example: /products/1234567890

Set this in the Search Engine Listing Preview in your Shopify dashboard.

6. Add Structured Data for Rich Snippets

Structured data helps Google understand your content. It also unlocks rich results like price, availability, and reviews.

Use the JSON-LD for SEO app to apply schema markup without code. This is one of the easiest wins in Shopify product page SEO.

7. Optimize Images with Keywords

Image SEO often gets overlooked. Every product image should work for your search visibility.

Steps:

Rename files before uploading (e.g., leather-wallet-black.jpg)
Add keyword-rich alt text (e.g., “black leather wallet with zipper”)
Compress images to reduce load time

Speed affects rankings. Use apps like TinyIMG or Shopify’s built-in optimizer to keep pages fast.

8. Add and Optimize Product Variants

If you offer multiple options, use a Shopify drop-down menu on the product page for easy selection. Add Shopify color swatches on the product page to make browsing visual.

Variants also create new opportunities for keywords. Describe each one in the product description or use metafields.

9. Enable Customer Reviews

Customer reviews build trust and add fresh content to your product pages. Google indexes reviews, so they help with SEO.

10. Link to Other Pages Internally

Internal linking helps with both navigation and SEO. Link to other relevant product page Shopify URLs or blog content.

Example:
“Complete the look with our minimalist belt.” (Where minimalist belt is linked to a product or collection page)

Don’t overdo it. One or two internal links per product page is plenty.

11. Remove Clutter That Slows the Page

Some elements hurt the user experience.

For example, many users ask how to remove Shop Pay from Shopify product page. If you’re not using it—or if it’s hurting conversion—go to your settings and turn it off.

The cleaner the page, the better the focus and load time.

12. Make Your Pages Mobile-First

Most buyers shop on phones. Your product page template Shopify must work well on mobile.

Key Focus Areas:

Speed
Tap-friendly buttons
Easy-to-read text
Compact image galleries

Test everything on mobile before publishing.

13. Track Your Progress

Use Google Search Console and Google Analytics. Track impressions, click-through rates, and bounce rates.

If something isn’t working, revise. SEO is not a one-time job. Keep testing, learning, and adjusting.

Frequently Asked Questions About Shopify Product Page

How do I customize a Shopify product page without apps?

Use the Shopify theme editor or edit the Liquid code in your theme files.

Can I add a text field for customers?

Yes. Use line item properties to add custom fields like text inputs or checkboxes.

Do Shopify product images affect SEO?

Yes. Use high-quality images with keyword-rich alt text to boost visibility in image search.

How can I improve my Shopify product page load speed?

Compress images, use lightweight themes, limit apps, and enable caching for faster load times.

Conclusion

SEO on Shopify starts with the product page. Focus on clean design, strong keywords, fast load times, and real value. Use Shopify tools and apps to control layout, pricing, and custom options.

The more optimized your product pages, the more visible your store becomes. Don’t just hope to rank—build your pages to rank.

The post 13 Shopify Product Page SEO Best Practices appeared first on Enamtila.

7 Easy Steps to Add Shopify to Instagram

Roel Manarang — Fri, 07 Mar 2025 11:28:00 +0000

Instagram has become a powerful sales channel for e-commerce businesses. With over one billion monthly active users, it offers Shopify store owners an opportunity to showcase products and drive sales directly through Instagram Shopping.

By linking Shopify to Instagram, you can:

Tag products in posts and stories for seamless shopping experiences.
Create a dedicated Instagram Shop for your business.
Drive higher engagement and conversions through social commerce.

This step-by-step guide will show you how to connect Shopify to Instagram and start selling in no time.

Step 1: Check Eligibility for Instagram Shopping

Before setting up Shopify on Instagram, ensure that your store meets Instagram’s requirements.

Your business must be located in a supported country.
You must sell physical products (digital products are not supported).
Your Instagram account must be a Business or Creator account.
You must comply with Meta’s Commerce Policies.

Check eligibility by visiting this page.

Step 2: Convert Your Instagram to a Business Account

If you are using a personal Instagram account, you will need to switch to a Business or Creator account.

Open the Instagram app and go to your Profile.
Tap Menu > Settings > Account.
Scroll down and select Switch to Professional Account.
Choose Business and follow the prompts.

Connect your Instagram Business account to a Facebook Page to unlock additional features.

Step 3: Connect Instagram to Your Shopify Store

Now that your Instagram account is set up for business, it is time to connect Shopify to Instagram.

In your Shopify Admin, go to Sales Channels > Facebook & Instagram.
Click Add Sales Channel and select Instagram Shopping.
Log in with your Facebook Business Manager account.
Select the Facebook Page connected to your Instagram Business account.
Verify your domain and complete the setup.

Your Facebook Business Manager should have Admin access to link Shopify successfully.

Step 4: Enable Instagram Shopping

After connecting Shopify to Instagram, you need to enable Instagram Shopping to start tagging products.

Open Instagram and go to Settings > Business > Shopping.
Select Shopify as your product catalog.
Submit your account for Instagram Shopping approval, which can take a few days.

You will receive a notification from Instagram once your shop is approved.

Step 5: Tag Products in Instagram Posts and Stories

Once Instagram Shopping is enabled, you can tag Shopify products in posts and stories.

How to Tag Products in Instagram Posts

Create a new post or upload an existing image.
Tap Tag Products before publishing.
Select the product from your Shopify catalog.
Publish the post with product tags.

How to Tag Products in Instagram Stories

Open Instagram Stories and upload an image.
Tap the Sticker icon and select Product Tag.
Choose the product from your Shopify store.
Share your story with a clickable product tag.

Use shoppable carousel posts to showcase multiple products in one post.

Step 6: Add Instagram Shop to Your Shopify Website

If you want to display your Instagram feed on your Shopify store, you can use an app to integrate it.

Go to the Shopify App Store and search for Instagram Feed apps.
Install an app like Instafeed or Socialwidget.
Connect your Instagram Business account.
Customize the layout and embed it on your homepage.

A live Instagram feed helps showcase your latest posts and boost engagement.

Step 7: Promote Your Shopify Store on Instagram

Now that your Shopify products are on Instagram, it is time to drive traffic and increase sales. Here are some of the best strategies to promote your Instagram Shop.

Run Instagram Ads to target potential buyers.
Collaborate with influencers for product promotions.
Use Instagram Reels to showcase products in action.
Host Instagram giveaways to boost engagement.
Go live with Instagram Live Shopping to feature products in real-time.

Leverage Instagram Insights to track performance and optimize your marketing strategy.

FAQs About Adding Shopify to Instagram

How long does Instagram Shopping approval take?

Instagram typically reviews applications within a few days, but it can take up to a week.

Why can’t I tag products on Instagram?

Make sure your Shopify catalog is connected, and your Instagram Shop is approved.

Do I need a Facebook Page to use Instagram Shopping?

Yes, your Instagram Business account must be linked to a Facebook Page to enable shopping features.

Can I use Instagram Shopping without Shopify?

Yes, but Shopify integration makes it easier to manage inventory and track sales.

Conclusion: Start Selling on Instagram with Shopify

Integrating Shopify with Instagram is one of the best ways to increase sales, engage with customers, and drive conversions.

Key Takeaways:

Ensure your business meets Instagram’s eligibility criteria.
Convert your Instagram account to a Business profile.
Connect Shopify to Instagram through the Facebook & Instagram sales channel.
Tag products in Instagram posts and stories for seamless shopping.
Use Instagram ads, Reels, and influencer marketing to boost visibility.

By following these steps, you can successfully add Shopify to Instagram and start selling to your audience today.

The post 7 Easy Steps to Add Shopify to Instagram appeared first on Enamtila.

How to Start a Shopify Store in 8 Simple Steps

Roel Manarang — Mon, 03 Mar 2025 11:00:46 +0000

Starting an online store has never been easier, and Shopify is one of the best eCommerce platforms for beginners and experienced entrepreneurs alike. Whether you want to sell physical products, digital downloads, or dropshipping items, Shopify offers a user-friendly interface, built-in tools, and seamless integrations to help you launch your store quickly.

This step-by-step guide will show you how to start a Shopify store in 8 simple steps, from choosing a niche to launching and marketing your business.

Step 1: Sign Up for Shopify

The first step in starting your Shopify store is creating an account.

Go to Shopify’s official website and click Start Free Trial.
Enter your email address, password, and store name.
Shopify will ask a few questions about your business—answer them accordingly.
Click Create Store to proceed to your dashboard.

Tip: Choose a store name that is unique, brandable, and easy to remember.

Step 2: Choose & Customize Your Shopify Theme

Your store’s design plays a crucial role in customer experience and conversions. Shopify offers free and paid themes that you can customize to match your brand. To select a Shopify theme:

In your Shopify dashboard, go to Online Store > Themes.
Click Visit Theme Store and browse available themes.
Preview themes and choose one that fits your industry.
Click Customize to edit colors, fonts, and layouts.

Tip: Free themes are great for beginners, while premium themes offer advanced customization and features.

Step 3: Add Products to Your Store

Now it’s time to add products to your Shopify store.

In the Shopify admin panel, go to Products > Add Product.
Enter the product title, description, and price.
Upload high-quality images (multiple angles help boost conversions).
Set inventory, variants (size, color), and shipping details.
Click Save Product.

Tip: Write SEO-friendly product descriptions using keywords to help rank on Google.

Step 4: Set Up Payment & Shipping Options

Before you start selling, you need to configure payment gateways and shipping settings.

How to Set Up Payments

In Shopify Admin, go to Settings > Payments.
Choose a payment method (Shopify Payments, PayPal, Stripe, etc.).
Enter your business and bank details.
Enable additional payment options like Apple Pay, Google Pay, and Buy Now, Pay Later.

How to Set Up Shipping

Go to Settings > Shipping and Delivery.
Add shipping rates based on weight, location, or flat rate.
Set up free shipping or real-time carrier rates if applicable.
Click Save Changes.

Tip: Offering free shipping can increase conversions and attract more customers.

Step 5: Create Essential Pages (About, Contact, Policies)

Your Shopify store needs important pages to build trust and provide necessary information to customers. Here are some must-have Shopify pages you should consider having:

Homepage – Showcase featured products and promotions.
About Us – Share your brand story and mission.
Contact Us – Provide customer support details.
Shipping & Return Policy – Outline policies to avoid disputes.
Privacy Policy & Terms of Service – Legal pages to protect your business.

Step 6: Optimize Your Store for SEO & Mobile

Search engine optimization (SEO) helps drive organic traffic to your Shopify store. Here are some of the best practices:

Use relevant keywords in product titles, descriptions, and URLs.
Optimize meta titles & descriptions for better rankings.
Enable alt text for product images to improve visibility.
Install Shopify SEO apps for additional help.

Tip: Ensure your store is mobile-friendly, as most shoppers browse from their phones.

Step 7: Install Essential Shopify Apps

Shopify’s App Store offers plugins to enhance your store’s functionality. Here are some of the best Shopify apps for beginners:

Oberlo / DSers – For dropshipping automation.
Privy / Klaviyo – For email marketing & popups.
Loox / Judge.me – For customer reviews & social proof.
ReConvert – For upselling & increasing average order value.

Tip: Avoid installing too many apps, as they can slow down your website.

Step 8: Launch & Market Your Shopify Store

Once your store is ready, it’s time to drive traffic and start selling. Here are some of the options you may want to explore:

Social Media Marketing – Promote products on Instagram, Facebook, TikTok, and Pinterest.
Facebook & Google Ads – Run paid campaigns to reach targeted buyers.
Influencer Marketing – Collaborate with influencers to build brand awareness.
Email Marketing – Send welcome emails, abandoned cart reminders, and special offers.
SEO Blogging – Write blog content related to your niche to attract organic traffic.

Tip: Consider running a launch promotion with discounts or free shipping to attract early sales.

FAQs About Starting a Shopify Store

How much does it cost to start a Shopify store?

Shopify plans start at $39/month. Additional costs include domain, apps, and marketing expenses.

Do I need inventory to start a Shopify store?

No, you can use dropshipping or sell print-on-demand products without holding stock.

How long does it take to set up a Shopify store?

Most beginners can launch their store within a few days to a week, depending on customization and product uploads.

Can I sell on Shopify without a business license?

Yes, but it depends on your location and the type of products you sell. Always check local business regulations.

Conclusion: Start Your Shopify Store Today

Starting a Shopify store is a straightforward process, but success depends on choosing the right niche, optimizing your store, and using effective marketing strategies.

Key Takeaways:

Sign up for Shopify’s free trial and choose a professional theme.
Add high-quality products and set up payment & shipping options.
Optimize for SEO and mobile to attract organic traffic.
Use Shopify apps and marketing strategies to grow your store.

By following these simple steps, you’ll be well on your way to building a profitable Shopify business.

The post How to Start a Shopify Store in 8 Simple Steps appeared first on Enamtila.

What’s a Good ROAS for Facebook Ads

Roel Manarang — Fri, 21 Feb 2025 08:58:10 +0000

If you’re running Facebook Ads, you’ve likely come across the term Return on Ad Spend (ROAS)—a key metric that determines the effectiveness of your campaigns. But what is a good ROAS for Facebook Ads?

The answer isn’t straightforward because ROAS varies by industry, business model, and campaign objectives. In this guide, we’ll break down:

What ROAS means and how it’s calculated
ROAS benchmarks by industry
Factors that influence ROAS
Strategies to improve your Facebook Ads ROAS

What Is ROAS and How Is It Calculated?

ROAS (Return on Ad Spend) = Revenue from Ads ÷ Ad Spend

For example, if you spend $1,000 on Facebook Ads and generate $4,000 in revenue, your ROAS is 4.0 (or 400 percent).

A higher ROAS means your ads are more profitable, but a “good” ROAS depends on your business type and goals.

What’s Considered a Good ROAS for Facebook Ads?

A good ROAS varies by industry, business model, and profit margins. However, a general benchmark is:

ROAS below 2.0: Needs optimization, unless operating in a high-margin industry.
ROAS of 2.0 – 3.0: Average for many industries.
ROAS of 3.0 – 4.0: Considered good, indicating profitable ad spend.
ROAS above 4.0: Excellent, especially for high-competition industries.

ROAS Benchmarks by Industry

Industry	Average ROAS
eCommerce	2.5 – 4.0
Retail	3.0 – 5.0
Health & Wellness	2.0 – 3.5
SaaS	3.0 – 6.0
Finance	2.5 – 4.5
Travel & Hospitality	2.0 – 3.0

Many eCommerce brands aim for a ROAS of 3.0 or higher to remain profitable.

Factors That Influence ROAS on Facebook Ads

Several factors affect your Facebook Ads ROAS:

Industry & Profit Margins
- Businesses with high margins, such as digital products and SaaS, can tolerate lower ROAS.
- Low-margin industries, such as retail and eCommerce, need higher ROAS to stay profitable.
Ad Creatives & Copy
- High-performing ads with engaging visuals and compelling copy lead to higher conversion rates.
Audience Targeting & Segmentation
- Retargeting warm audiences, such as past buyers, typically results in higher ROAS than cold targeting.
Ad Placement & Bidding Strategy
- Testing manual vs. automated bidding can impact performance.
- Different placements, such as Facebook Feed vs. Instagram Stories, may yield different ROAS.
Funnel Strategy
- A well-structured sales funnel with retargeting ads often leads to higher ROAS.

How to Improve Your Facebook Ads ROAS

If your ROAS is lower than expected, here are strategies to improve it:

1. Optimize Your Targeting

Use Lookalike Audiences to find new high-value customers.
Retarget past visitors and cart abandoners for higher conversion rates.

2. Improve Ad Creative & Messaging

Test different ad formats, such as carousel, video, and dynamic ads.
Use high-quality visuals and clear call-to-action (CTA) buttons.

3. Focus on High-Value Customers

Identify the top 20 percent of your customers who generate the most revenue.
Allocate higher ad spend to audiences with a proven purchase history.

4. Adjust Your Bidding Strategy

Use Cost Cap Bidding to control your ad spend efficiently.
Experiment with Campaign Budget Optimization (CBO) to let Facebook allocate budget dynamically.

5. Optimize Your Landing Pages

Ensure fast-loading, mobile-optimized pages to prevent drop-offs.
Use clear product descriptions, strong testimonials, and social proof.

FAQs About Facebook Ads ROAS

Is a ROAS of 2.0 good for Facebook Ads?

It depends on your profit margins. For high-margin businesses, 2.0 can be profitable, but for eCommerce, a ROAS of 3.0 or higher is recommended.

Why is my Facebook Ads ROAS dropping?

Factors such as ad fatigue, audience saturation, increasing CPMs, or poor landing page experience can contribute to declining ROAS.

How do I calculate my breakeven ROAS?

Breakeven ROAS = 1 ÷ Profit Margin
For example, if your profit margin is 30 percent, your breakeven ROAS is 3.3.

Should I aim for the highest possible ROAS?

Not always. A very high ROAS might indicate you’re not scaling aggressively enough. Balancing ROAS with growth is key.

Conclusion

A good ROAS for Facebook Ads depends on your industry, business model, and objectives. While 3.0 or higher is a common benchmark for eCommerce, other industries may thrive with lower or higher ROAS.

Key Takeaways:

ROAS = Revenue ÷ Ad Spend. Higher is better, but profitability matters.
A ROAS of 3.0 or higher is a strong benchmark for most eCommerce businesses.
Factors such as audience targeting, ad quality, and landing pages impact ROAS.
Improving ROAS involves testing creatives, optimizing audiences, and refining bidding strategies.

If you’re struggling with ROAS, focus on better audience segmentation, improving ad creatives, and optimizing your sales funnel.

The post What’s a Good ROAS for Facebook Ads appeared first on Enamtila.

How to Retarget Shopify Customers with Facebook Ads

Roel Manarang — Tue, 11 Feb 2025 10:55:20 +0000

Not every visitor to your Shopify store makes a purchase on their first visit. Retargeting with Facebook Ads helps bring back potential customers, encouraging them to complete their purchase. Whether it’s abandoned carts or past buyers, retargeting can significantly boost conversions and ROAS (Return on Ad Spend).

In this guide, you’ll learn how to set up effective Facebook retargeting ads for Shopify to recover lost sales and grow your business.

What Is Facebook Retargeting?

Facebook retargeting (also called remarketing) allows you to show ads to people who have:

Visited your Shopify store but didn’t buy
Added products to their cart but abandoned checkout
Purchased before and may be interested in a repeat purchase

Retargeting works by using Facebook Pixel, a tracking code that monitors customer behavior in your store.

Step 1: Install and Set Up Facebook Pixel on Shopify

Before running retargeting ads, you need to install the Meta Pixel on your Shopify store.

How to Install Facebook Pixel on Shopify:

Go to Shopify Admin > Settings > Apps and Sales Channels.
Select Facebook & Instagram by Meta and click Start Setup.
Connect your Facebook Business Manager
Enable Meta Pixel tracking to collect visitor data.

Verify if your Pixel is working by using the Facebook Pixel Helper Chrome extension.

Step 2: Create Custom Audiences for Retargeting

Custom Audiences allow you to target specific visitors based on their actions.

Best Retargeting Custom Audiences:

1. Abandoned Cart Visitors

People who added products to their cart but didn’t checkout.
Setup:
- Go to Facebook Ads Manager > Audiences > Create Custom Audience.
- Select Website Traffic → People who visited a specific page.
- Enter URL contains /cart or /checkout.
- Set time frame (e.g., last 7-14 days).

2. Website Visitors (Non-Converters)

People who browsed but didn’t buy.
Setup:
- Choose Website Traffic → All Website Visitors.
- Exclude users who completed a purchase (/thank-you).

3. Past Buyers (Upsell & Cross-Sell)

Customers who bought before—perfect for upselling or re-engagement campaigns.
Setup:
- Choose Website Traffic → People who visited a specific page (/thank-you).

Pro Tip: Set different retargeting windows:

1-3 Days: Urgent reminder (Cart Abandonment).
7 Days: Gentle nudge with a discount.
30 Days: Re-engagement campaigns.

Step 3: Set Up Facebook Retargeting Ads in Ads Manager

Now, let’s create the retargeting campaign.

1. Go to Ads Manager & Start a New Campaign

Click Create > Sales or Conversions Objective.

2. Choose Your Custom Audience

Under the Audience section, select the Custom Audience created earlier.

3. Select Placement & Budget

Choose desired Placements (depending on your skillset and advertising experience, you can use automatic or manual)
Start with a $10-$20/day budget and scale as performance improves.

4. Design Your Retargeting Ad Creative

Use carousel ads to show multiple products.
Dynamic Ads auto-personalize based on user behavior.
Offer an incentive (discount code, free shipping, limited-time offer).

Example:
🛒 “Oops! You left something in your cart. Here’s 10% off—complete your purchase now!”

Step 4: Use Dynamic Product Ads (DPA) for Personalized Retargeting

Dynamic Product Ads (DPA) automatically show the exact products that visitors viewed.

How to Set Up Facebook Dynamic Ads for Shopify:

Go to Shopify Admin > Facebook & Instagram > Enable Facebook Shop.
Upload your product catalog to Facebook Commerce Manager.
In Facebook Ads Manager, select Dynamic Ad Format.
Choose “Retarget products to people who viewed them”.

Why Use DPA?

Auto-personalization = Higher CTR
Shows users the exact products they viewed
Works best for abandoned cart recovery

Step 5: Test & Optimize Your Retargeting Ads

Once your ads are live, optimize them for better performance.

Key Metrics to Track:

CTR (Click-Through Rate): If below 1%, improve ad creatives.
CPM (Cost per 1,000 Impressions): If too high, test different audiences.
ROAS (Return on Ad Spend): If below 2x, refine your targeting or offer better incentives.

Optimization Tips:

A/B Test Ads: Try different creatives, headlines, and offers.
Exclude Recent Converters: Prevent showing ads to people who just purchased.
Use Urgency: “Hurry! Your cart will expire soon!

FAQs About Shopify Facebook Retargeting Ads

How long should I retarget a visitor after they leave my site?

The best window is 7-14 days for cart abandoners and 30+ days for past buyers.

Do I need a large audience for retargeting?

Ideally, at least 1,000+ visitors per month for best results. If your audience is small, expand your lookback period.

Should I run retargeting ads on Instagram too?

Yes! Instagram Stories, Feeds, and Reels ads work great for Shopify retargeting.

Conclusion

Facebook retargeting ads are one of the most profitable ad strategies for Shopify. By setting up custom audiences, dynamic ads, and optimized creatives, you can recover lost sales and increase conversions.

The post How to Retarget Shopify Customers with Facebook Ads appeared first on Enamtila.

10 Strategies to Increase Your Shopify Conversion Rate

Roel Manarang — Fri, 07 Feb 2025 04:29:59 +0000

Running a Shopify store is more than just driving traffic. If visitors don’t convert into paying customers, your sales won’t grow—no matter how much traffic you get. Conversion Rate Optimization (CRO) helps ensure that more visitors take the desired actions, whether it’s making a purchase, signing up for a newsletter, or adding products to their cart.

In this guide, you’ll discover 10 proven strategies to increase your Shopify conversion rate and maximize revenue.

1. Optimize Your Shopify Store Speed

A slow-loading website kills conversions. Studies show that even a 1-second delay in page load time can reduce conversions by 7%.

How to Improve Site Speed:

Use Google PageSpeed Insights to diagnose speed issues.
Compress images using tools like TinyPNG or Shopify’s built-in image optimizer.
Reduce third-party apps and scripts that slow down loading times.
Enable Shopify’s Accelerated Mobile Pages (AMP) for faster mobile browsing.

2. Improve Your Product Pages

Your product pages are where customers make the final decision to buy. If they lack trust signals or key information, visitors will leave without purchasing.

Best Practices for High-Converting Product Pages:

Use high-quality images and videos that show products from multiple angles.
Include detailed, benefit-driven product descriptions (focus on how the product solves a problem).
Add customer reviews and ratings for social proof.
Highlight scarcity or urgency, such as “Only 5 left in stock!”

3. Simplify the Checkout Process

Cart abandonment is one of the biggest conversion killers. A complicated checkout process leads to lost sales.

How to Reduce Checkout Abandonment:

Enable Shopify’s One-Page Checkout for a faster experience.
Offer guest checkout—forcing users to create an account discourages purchases.
Provide multiple payment options (credit cards, PayPal, Apple Pay, Google Pay).
Show progress indicators so customers know how close they are to completing their order.

4. Use Exit-Intent Popups to Capture Leads

Exit-intent popups appear when users are about to leave your site, giving you a last chance to convert them.

Effective Exit-Intent Strategies:

Offer a discount or free shipping if they complete their purchase.
Provide a lead magnet (free guide, eBook, or coupon) in exchange for their email.
Use persuasive messaging, such as “Wait! Get 10% off if you order now.”

5. Leverage Social Proof & Customer Reviews

Shoppers trust recommendations from other buyers more than brand claims.

Ways to Add Social Proof:

Showcase real customer testimonials on product pages.
Display a recent sales notification (e.g., “John from Texas just bought this!”).
Use UGC (User-Generated Content) like customer photos or Instagram posts.

6. Optimize for Mobile Users

More than 70% of Shopify traffic comes from mobile devices. If your store isn’t optimized for mobile, you’re losing potential customers.

Mobile Optimization Tips:

Use a mobile-friendly Shopify theme that adjusts to different screen sizes.
Make buttons large enough for easy tapping.
Ensure fast loading speeds by compressing images and reducing unnecessary scripts.
Optimize mobile checkout by enabling one-click payment options.

7. Offer Free Shipping & Transparent Pricing

Unexpected costs at checkout cause extra friction and lead to cart abandonment.

How to Reduce Price Shock:

Offer free shipping or a minimum purchase threshold for free delivery.
Be upfront about taxes and fees—no one likes surprises at checkout.
Show clear pricing breakdowns before customers proceed to checkout.

8. Implement Live Chat & Chatbots

Real-time communication can boost conversions by answering customer questions instantly.

How Live Chat Helps Convert More Sales:

Answer product-related inquiries in real-time.
Help customers navigate checkout if they have concerns.
Automate responses with chatbots for quick FAQs.

Apps like Tidio, Gorgias, or Shopify Inbox integrate live chat into your store effortlessly.

9. Retarget Abandoned Cart Visitors with Facebook & Email

Not everyone buys on their first visit. Retargeting helps bring them back.

How to Recover Lost Sales:

Set up abandoned cart emails that remind users about their pending purchases.
Run Facebook Retargeting Ads targeting cart abandoners.
Offer an exclusive discount to encourage checkout completion.

10. A/B Test Everything

Testing different versions of your pages, checkout flow, and messaging helps identify what works best.

Elements to A/B Test:

Call-to-action (CTA) buttons (“Buy Now” vs. “Add to Cart”)
Product page layouts (bullet points vs. paragraph descriptions)
Checkout process (one-step vs. multi-step)
Pricing strategies (discounts vs. value bundles)

Use tools like Google Optimize or Shopify’s built-in A/B testing features.

FAQs About Shopify Conversion Optimization

What is a good Shopify conversion rate?

The average Shopify conversion rate is 1-3%. Anything above 3% is considered excellent.

How long does it take to see CRO improvements?

Some changes (like site speed optimization) yield immediate results, while A/B testing and trust-building strategies may take a few weeks.

Should I focus more on driving traffic or improving conversion rates?

A balanced approach works best. Optimizing conversion rates ensures you maximize revenue from existing traffic before scaling ad spend.

Conclusion

Improving your Shopify conversion rate doesn’t require major overhauls. Small, data-driven changes can significantly boost sales.

Actionable Steps to Take Now:

Check your site speed and fix any slow-loading pages.
Optimize your product pages with high-quality images & trust signals.
Simplify your checkout process to reduce friction.
Set up retargeting ads & exit-intent popups to recover lost visitors.

By implementing these strategies, you’ll create a seamless shopping experience that turns more visitors into paying customers.

The post 10 Strategies to Increase Your Shopify Conversion Rate appeared first on Enamtila.

How to Fix a Declining Facebook Ads ROAS

Roel Manarang — Wed, 05 Feb 2025 11:34:14 +0000

If your Facebook Ads return on ad spend (ROAS) is dropping, you’re not alone. Many advertisers face this issue due to changing algorithms, audience fatigue, or competition. This guide covers the key reasons behind declining Facebook ad performance and actionable steps to optimize your campaigns.

Common Causes of Facebook Ad Performance Decline

Before fixing your campaign, you need to diagnose the issue. Here are some common reasons your Facebook ads may not be delivering results:

1. Audience Fatigue & Ad Saturation

Showing the same ads too frequently leads to ad fatigue.
High frequency (above 3-4) signals that users are seeing your ads too often.

Solution: Rotate creatives and refresh ad copy to keep content engaging.

2. Poor Targeting & Audience Overlap

If your targeting is too broad or narrow, you may be missing potential customers.
Multiple ad sets targeting the same audience can cause internal competition.

Solution: Use Facebook’s Audience Overlap Tool and refine targeting with Custom Audiences.

3. Declining Ad Relevance & Engagement

Facebook prioritizes ads with high engagement (likes, shares, comments).
Low engagement signals irrelevance, leading to lower reach and higher costs.

Solution: Improve ad quality by using compelling visuals, emotional messaging, and interactive formats (polls, carousel ads).

4. Rising Competition & Higher CPMs

Increased advertiser competition can drive up your cost-per-mille (CPM).

Solution: Test new audience segments and expand to international markets for lower ad costs.

5. Poor Landing Page Experience

If users click but don’t convert, your landing page may be slow or unoptimized.

Solution: Improve page speed and ensure a clear call-to-action (CTA).

Step-by-Step Guide to Fix Your Declining Facebook Ads ROAS

1. Analyze Key Metrics in Facebook Ads Manager

Check the following:

CTR (Click-Through Rate): Low CTR? Your ad creative may not be engaging enough.
Frequency: High frequency means audience fatigue—refresh your ads.
CPM (Cost per 1,000 Impressions): Rising CPMs suggest increased competition.
Conversion Rate: If CTR is high but conversions are low, your landing page needs optimization.

Use Facebook’s Breakdown Tool to analyze performance by age, gender, and device.

2. Refresh Your Ad Creatives & Copy

Use new images, videos, and ad formats (carousel, collection ads).
Update ad copy with urgency, storytelling, or social proof.
A/B test headlines and CTAs to find the best-performing combination.

Example: ❌ “Buy our product now!” → ✅ “🔥 50% Off Today! Don’t Miss Out!”

3. Optimize Audience Targeting

Retarget Warm Audiences: Run ads for people who engaged with past ads.
Exclude Past Converters: Avoid showing the same ad to customers who already bought.
Expand Lookalike Audiences: Test 1% and 2% Lookalike Audiences to reach new prospects.

4. Improve Landing Page Experience

Speed Up Your Site: Use Google’s PageSpeed Insights to fix slow loading times.
Ensure Mobile-Friendliness: Over 80% of Facebook traffic is mobile.
Optimize Checkout Process: Remove unnecessary steps to increase conversions.

5. Adjust Budget & Bidding Strategies

Switch to Cost Cap Bidding to control costs.
Increase Budget Gradually to avoid shocking the algorithm.
Use CBO (Campaign Budget Optimization) for automated budget distribution.

Advanced Strategies to Scale Facebook Ads ROAS

1. Test New Placements & Formats

Use Instagram Reels & Stories for lower-cost conversions.
Try Facebook Messenger Ads to engage with potential buyers.

2. Implement a Full-Funnel Strategy

TOFU (Top of Funnel): Awareness ads to educate new audiences.
MOFU (Middle of Funnel): Consideration ads with testimonials and case studies.
BOFU (Bottom of Funnel): Retargeting ads with exclusive offers.

3. Leverage AI & Automation

Use Facebook Automated Rules to pause underperforming ads.
Implement Dynamic Product Ads (DPA) to show personalized product recommendations.

Conclusion

A declining Facebook Ads ROAS isn’t the end—it’s a sign to optimize and adapt. By analyzing key metrics, refreshing creatives, improving targeting, and optimizing landing pages, you can regain profitability and scale your campaigns successfully

The post How to Fix a Declining Facebook Ads ROAS appeared first on Enamtila.