What's a Good ROAS for Facebook Ads
If you’re running Facebook Ads, you’ve likely come across the term Return on Ad Spend (ROAS)—a key metric that determines the effectiveness of your campaigns.…
How to Fix a Declining Facebook Ads ROAS
If your Facebook Ads return on ad spend (ROAS) is dropping, you're not alone. Many advertisers face this issue due to changing algorithms, audience fatigue, or…
Lookalike Audiences vs Custom Audiences: What Works Best?
If you’re running digital ads, particularly on platforms like Facebook, Google, or TikTok, you’ve likely encountered the terms Lookalike Audiences…
Can You Turn Off Comments on Facebook Ads?
Facebook Ads are powerful for reaching new customers, but they come with challenges. One major issue is managing comments, which can range from genuine…
How to Spot Fake Ads on Facebook
Facebook has millions of advertisers, but not all are trustworthy. Fake ads flood the platform, tricking users into scams or low-quality purchases. Spotting…
Are Facebook Ads Worth It in 2025?
In 2025, the digital marketing world continues to evolve. Platforms like TikTok and YouTube have grown in popularity, but Facebook remains dominant with over…
What is a Good CTR for Facebook Ads?
Click-through rate (CTR) measures how often users click your ad after seeing it. It reflects ad relevance and engagement. A strong CTR means your ad resonates…